Look like a real business; don’t look like the guy selling watches out of a trench coat. Nearly every business has a website these days. If your customers can’t find you on the internet, you lose credibility.
Traditionally many things have added credibility to your business: a phone number, a business address, a professional logo. Today it is essential that you have a website to look like a credible business. These days people crave even more information. Many people research everything before placing any trust in a company or a product. They look to the internet for reviews, contact and support information, product information and just to figure out who the heck you are. If they go online and cannot find your website their trust will move on to the business down the street. The business that has a website and all the information they are looking for, at their fingertips, will be the one that gains their trust more easily. Once you have a website there are many more ways to boost that credibility level:
- Tell your story. Why are you in business. How did you get started.
- Make sure your guarantees and all your contact information are always available. Knowing they can contact you at anytime helps to bring prospective customers peace of mind.
- Display testimonials and reviews to show your prospective customers that other people love your product too.
Credibility is only one of the many reasons to have a website. Over the next few weeks I will dig deeper into 6 more reasons from My top 7 reasons to have a website.