When it comes to customer support and visibility having a web site is one of the easiest and cheapest ways to achieve this. For visibility your website can be found from smart phones, computers, tablets or any other obscure devices connected to the internet. Links to your site can potentially be found in search engines when people are searching for products like yours, links can appear on other web site and online advertising. You should also be placing links to your website on all your printed material essentially allowing you to put virtually an unlimited amount of information on a business card or small print ad.
Your website is an excellent place for customer service. Every website should have the typical contact information such as phone, email and physical address, but in addition to this, websites can have frequently asked question areas and databases of information useful for customers to do self service customer support. Your website can also have online customer chat support, like Crafty Syntax Live Help, allowing a support individual to help multiple customers at the same time, while phone support would be difficult to do this at the same level.
Finally the best part is all this can be done 24 hours a day 7 days a week. The functions such as live chat can be done from anywhere using any computer or mobile device and the customer on the other end would never know the difference.